James Keogh

With so many subsidiary pages in various social networks there has never been a greater reliance on an immediately identifiable brand that stands out and demands attention. The criteria for the UX Stream branding was to design an identity that resonates both an authoritative and welcoming feeling helped by a san-serif font based on Futura but with the subtleties of a serif design. Tight kerning and a slight remodeling of some characters like the ‘t’ and ‘ea’ combination have helped to model the negative space surrounding the letter forms and unify the word. The tagline ‘Best ux advice from the web’ has been used to portray as clearly as possible the aim of the website.